十二月下旬,乐静已经有八家新店的装修接近尾声,姚静和张一鸣商量过后,定在新年元旦这八家新店同时开业。
加上原来国贸和SOHO的两家老店,从明年1月1日开始,桃李公司将有十家乐静连锁店,基本做到了在北京的各主要商业区都有一席之地,这个速度是快于张一鸣最初预计的,这完全归功于姚静的全心努力。
不过北京之大,区区十家店面是远远不够的,像乐静这种小连锁店形式的休闲场所,要想有效覆盖北京市场,张一鸣预计至少需要100家以上的店面。
姚静曾提出用授权加盟店的形式增加扩张的速度,因为很多著名品牌的连锁店都是这种形式。
张一鸣否决了姚静的提议,原因很简单,乐静才刚刚开始运作,远远还没有形成自己强势的品牌和企业文化,在这样一个初创时期就盲目地采用加盟店形式,将无法对加盟店实行有效管理,其结果必将是在乐静这个统一品牌下存在的却是五花八门的经营模式,鱼龙混杂、良莠不齐的加盟店最终将把乐静品牌彻底毁掉。
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